Our mission is to activate the next generation of Asian American storytellers through


Strong Asian Lead is a team of storytellers with a big vision; an entertainment industry for an abundance of resources and avenues to get their stories onto the big and small screen. We want to put the tools into the hands of the creators and to convince the Asian and Pacific Islanders that we don’t need Hollywood, Hollywood needs us.


Hollywood is a subjective industry built on a foundation of stereotypes and misconceptions. The voices of the Asian American community are tired of not being heard and yet there was a lack of dedicated programs geared towards the needs of the film and screenwriting community. With roots in activism, Strong Asian Lead is a different way to take on the industry through solution oriented grassroots organizing. 


Our Vision is for Asian American diasporic stories to be written, produced, and
directed by Asian Americans so that on screen representation is authentic in
both casting and storytelling so that audiences understand and relate to the
Asain American experience.

Strong Asian Lead will be a part of a changing industry that no longer says, “Asian stories don’t sell” and where Asian characters are no longer white-washed or replaced.


At first, breaking into the industry as an Asian American seemed impossible. We wanted to discover the systemic barriers troubling the Hollywood industry. When we found them, we knew a solution had to become a reality. After meeting many great new friends and a few rough starts, Strong Asian Lead is now a young startup nonprofit, developing the next generation.

– Masami Moriya 

Founder, Strong Asian Lead