CAPTIVATE YOUR AUDIENCE

Represent Asian Pacifik American culture and tap into Hollywood’s underserved audience.

Beyond Representation

To represent a person and story that authentically connects a character with an audience, it’s important that each creative understand their audience and who they’re writing about, at a surface, physical, and psychological level. 

A man who grows up in the suburbs of California is going to mature differently than a man who was raised in the Bronx.

Asian who grow up in America are different than Asians who grow up in Asia.

An East Asian woman reading a script in a black and white photo

THE MISSED OPPORTUNITY

Asian Americana has a wealth of knowledge, wisdom, and history with the potential for incredible, binge-worthy, television and movies. These stories have the power to create an entirely new genre category on every streaming platform.

Asian Americans are the fastest-growing racial or ethnic group in the U.S. At 22.6 million strong, Asian Americans have spending power that rose to $1.0 trillion in 2018 and is expected to reach $1.3 trillion by 2023, with a powerful long tail of younger and bigger spenders. 

(Nielson, 2019)

82%

82% of Asian Americans subscribe to at least one streaming service as compared to 72% of the total population. As an audience that’s savvy in social media, with 84% of Asian Americans on social media daily (versus 75% total population, Asian Americans are fueling social engagement around their favorite programing.

(Nielson, 2020)

A Broken System

The myth that Asian Americans are well off in their lives despite the Asian Americans who disagree. Although Asian stories on the big and small screen have become more popular in the past few years, the fact is that a majority of those stories continue to be from international creators or portraying Asian Pacific actor as immigrants from a country or going to a foreign country.

There is no "AAPI A-list"

There are very few AAPI stars who are offered leading roles that aren’t strictly for AAPI’s. Almost always put as a supporting cast member.

 

New Directors are rarely given a second opportunity to build credit in the industry after their film flopped at the box office, to no fault of their own. 

 

AAPI screenwriters and staff writers continue are less likely to have autonomy over their stories and are more likely to repeat staff positions year after year instead of moving up the ladder.

Be the Difference

See Hollywood from the Asian American perspective.

The Next Wave of Cinema is Here!

There are many ways to make incredible stories about and for Asian Americans. Studio have the opportunity to work with Asian Americans who can guide them into an untapped audience.

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