Unlock Hollywood’s Underserved Audience and Promote Cultural Authenticity
At Strong Asian Lead, we believe it's time for authentic, nuanced storytelling that accurately reflects the diverse experiences of Asian Americans. Our consultations are designed to help studios create more inclusive and representative content, tapping into the potential of the Asian American market while also promoting diversity and equity in the entertainment industry. Let us work with you to develop and distribute projects that accurately reflect the lives and experiences of Asian Americans."
“As the entertainment industry continues to grow and evolve, it’s important for studios to be inclusive of all cultures and communities. That’s why we’re proud to offer our Asian American inclusion program, designed to help studios increase their bottom line by embracing diversity and representation.
With our program, studios can access a wealth of resources and expertise to help them create content that resonates with Asian American audiences. From script development and casting to marketing and distribution, we’ll work with you every step of the way to ensure that your projects are authentic, inclusive, and successful.
Asian Americana has a wealth of knowledge, wisdom, and history with the potential for incredible, binge-worthy, television and movies. These stories have the power to create an entirely new genre category on every streaming platform.
Asian Americans are the fastest-growing racial or ethnic group in the U.S. At 22.6 million strong, Asian Americans have spending power that rose to $1.0 trillion in 2018 and is expected to reach $1.3 trillion by 2023, with a powerful long tail of younger and bigger spenders.
82% of Asian Americans subscribe to at least one streaming service as compared to 72% of the total population. As an audience that’s savvy in social media, with 84% of Asian Americans on social media daily (versus 75% total population) Asian Americans are fueling social engagement around their favorite programing.
(Nielson, 2020)
The myth that Asian Americans are well off in their lives persists despite the reality faced by many in the community. While there has been an increase in the representation of Asian stories on screen in recent years, a majority of these stories continue to be created by international creators or portray Asian Pacific actors as immigrants from a foreign country.
There are very few AAPI stars who are offered leading roles that aren’t strictly for AAPI’s. Almost always put as a supporting cast member.
New Directors are rarely given a second opportunity to build credit in the industry after their film flopped at the box office, to no fault of their own.
AAPI screenwriters and staff writers continue are less likely to have autonomy over their stories and are more likely to repeat staff positions year after year instead of moving up the ladder.
If these are the ones that leaked, what about the other instances that are kept silent?
But it’s not just about the money. By being more inclusive of Asian Americans, studios can also help create a more equitable and diverse industry, one that reflects the rich tapestry of our society.
So if you’re a studio looking to tap into the potential of the Asian American market and make a positive impact on the industry, we invite you to learn more about our Asian American inclusion program today.
There are many ways to make incredible stories about and for Asian Americans. Studio have the opportunity to work with Asian Americans who can guide them into an untapped audience.
“Make your life count, and the world will be a better place because you tried.”
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