Represent Asian American culture authentically and tap into Hollywood’s undiscovered audience.
When it comes to storytelling for a the American audience, you may already think that Asian stories are proving themselves to be a popular form of diverse content, but are you aware that the Asian American audience doesn’t connect with those stories? Representation means more than just seeing our faces on the screen, the context of the stories in which the characters live matters just as much.
Americans of Asian descent are American, culturally and linguistically. Not all Asians come from Asia or have parents who are immigrants. Not all Asians can speak another language besides English.
82% of Asian Americans subscribe to at least one streaming service as compared to 72% of the total population. As an audience that’s savvy in social media, with 84% of Asian Americans on social media daily (versus 75% total population, Asian Americans are fueling social engagement around their favorite programing. (Nielson, 2020)
Asian Americans are the fastest-growing racial or ethnic group in the U.S. At 22.6 million strong, Asian Americans have spending power that rose to $1.0 trillion in 2018 and is expected to reach $1.3 trillion by 2023, with a powerful long tail of younger and bigger spenders. Thus, over the next decade and well beyond, Asian Americans will offer an unparalleled marketing opportunity for businesses and brands. (Nielson, 2019)
If you’re convinced that the Asian American audience is worth looking into and now you’re wondering how to capture and captivate the largest ethnic audience in America, we want to help you get there.
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